Packaging

Overview

Brands can augment the user experience through expert advice on digital video, launched directly from the product's packaging.

Solution

Bring intelligent life to packaging with user guides, assembly instructions and provenance details.

QR codes diplayed on the product's packaging, once scanned the adaptive engine produces a customised video presentation with associated interaction buttons.

Samples

IKEA TV

IKEA TV

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Shopping TV
Image of a QR code on a perfume bottle

NHS TV

NHS TV

Nunc leo augue, tristique vitae aliquet eu, dapibus non velit. Fusce maximus diam risus, non maximus nibh luctus sit amet. Interdum et.

Shopping TV
Image of a QR code on a perfume bottle

Benefits

Our solutions enable you to create rich interactions that enable your clients and customers to take positive actions.

QR code launched video adds a digital dimension to print materials, out-of-home content and packaged products; delivering expertise in the form of advice and entertainment is the logical digital added-value to packaging.

Systems

QR Video Manager - an easy to use back office tool for generating and managing QR codes and video channels. QR Manager allows you to customise QR codes with your logo and brand colours. You can set and change destination URLs, create codes launching emails, audio, offers as well as websites. QR codes scans can be limited, location-specific and set to expire after a set number of scans or on schedule.

A bespoke, full-featured multichannel Web TV video broadcast platform for commercial and institutional use. Brings businesses and institutions everything they need to launch multichannel video experiences enhanced with QR codes and distributed on the web, digital devices, Smart TV and out-of-home screens.

Samples

Image of a QR code on an instuction booklet for a piece of furniture
Image of a QR code on an instuction booklet for a bookshelf
Image of a QR code on a perfume bottle
Image of a QR code on a bottle of moisturiser